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Your Face May Increase Your Income


Your Face May Increase Your Income

(ePharmaNews) - It is very likely that you referred to someone by "his face is trustworthy ", and perhaps you had uncomfortable feeling when seeing someone else. Researchers say in a recent study that there are certain features in the face structure that make some people more trusty-looking than others! This trust affect the amount of money earned by these faces owners from the funds and partnerships.

The study, published in PLoS ONE journal on March 28th, says that the structure of the face had a large affect on the economic decision of investing with this particular person.

  The study demonstrated that trust is not only affected (as previous studies have found)  by things that can be changed such as clothes, facial expressions and body language, but it is also affected by the structure of the face that cannot be modified like its dimension, length, width and the position of the eyes. It is difficult to resist taking an initial impression whether to give trust to someone or not through the face.

The study was executed in phases, the first phase had a 40 episode of "trust games" with 20 characters fabricated by computer, and the game principle is investing money with these fabricated characters, where 13 of the 15 participants in the experiment invested with the characters “whom their face is trustworthy The results indicated that these characters are able to earn more money by 42% than others, even if the investor had no other information about the history of these characters in the past.

 In the second phase, the study authors added information related to character reputation beside faces, by adding randomly “good history," or "  bad history".
The participants have invested almost 68% with characters having good history and 20% with characters having bad history, the researchers also noted that the investment in this case was higher by 6% in characters with trustworthy faces, which led to conclusion that the faces of the partners influence the economic decisions even when there is information about the past behavior of them, but by less rate than when there is a lack of any information.

  The researchers could not exclude the role of facial expression in the ability to gain trust, when participants of the study were asked to rate the faces as "happy or angry", researchers found that most of the trustworthy faces were classified as "happy" or neutral.

The study adopted unfakeable features that are impossible to imitate, which makes the study more credible than studying the features that can be adjusted in the face, "haircut style, or wearing glasses." But despite that, it is difficult to determine which face structures are responsible for the fact that the face is more trustworthy. It remains an open question in front of any further studies to identify the structures or dimensions defined by people as "trustworthy".

 


اضغط هنا للقراءة باللغة العربية

Prepared by: Marcell Shehwaro
Translated by: Marcell Shehwaro


Source :

ePharmaNews






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