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Barbie Supports Children with Cancer


Barbie Supports Children with Cancer

(ePharmaNews) - Not a matter of "fashion", and sure it is not that Barbie can get cancer, but the goal of marketing the bald doll is to raise awareness about the problem of hair loss experienced by cancer kids and to seek increased acceptance of this issue among themselves and among their communities. "Mattel " company; one of the largest dolls companies in the United States, agreed to manufacture a "Barbie " without hair in a response to the appeal launched by "Beautiful and Bald Barbie" campaign on Facebook, a page that has collected more than 150 thousand fans since its launch three months ago.

The story began in one of the chat rooms of pregnant women on the Internet, where each of the two women Jane Bingham and Rebecca Sypin chatted about their bald daughters who had leukemia. The two women agreed that children - like their two daughters - were not receiving the adequate support and care. They planned to launch a campaign on Facebook, urging games' makers to invent a doll that would attract children getting cancer treatments or suffering from other diseases which have a hair loss as a symptom.

Although they did not expect all the attention and media interest, the campaign quickly claimed tens of thousands of fans and Mrs. Bingham were invited subsequently to a series of meetings with the Department of "Mattel" Company to discuss the details of the doll, and ended with the announcement of the company's intention to produce the doll, "a friend of Barbie," that does not have any hair, and to produce many of the accessories including hats, scarves and even some wigs.

According to a spokesman of Mattel, the new Barbie will not be for sale in stores, but will be donated to hospitals to reach the hands of children who benefit the most from this distinctive doll.

Although Mrs. Bingham is happy to achieve the main objective of the campaign, she disagreed with the company decision to limit the doll to cancer children only, demanding the company to sell them in stores as well, as Bingham believed that a large number of women and other girls will benefit from the experience of owning a bald doll.

The ultimate goal of the new doll is to inform the girls that beauty and self-confidence is not confined to the presence of hair, and to change the stereotypical image of the bald child as a sick person who should lie still in the bed.


اضغط هنا للقراءة باللغة العربية

Prepared by: Mohammed Kanjo
Translated by: Marcell Shehwaro


Source :

ePharmaNews






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